We are currently the daytime sponsor on Sky Livingit. The channel is a great source of inspiration for all things design and interiors, so it’s a great honour to be associated with it.
The idea for the sponsorship idents plays with the language of drama on TV and uses ‘scene setting’ and emotional word play to set the right mood for our first small screen appearance in many years.
Visually it showcases the design, functionality and bespoke nature of our products by using still images wrapped in a backdrop of a scrapbook design, simulating an interior designer's swatch-board. Stitching and sticky tape add to the scrapbook style, which helps to highlight the individual design and handcraft qualities of Thomas Sanderson's product range